It’s easy to see why Instagram hurried to debut Reels, considering that 73% of consumers would like to learn about just a product or service by viewing a short video.
Those that use Instagram do so for an average of 20 minutes every day. Quick, concise films are given preference, making it possible for both people and businesses to share “snackable” material that conveys their brand’s story, educates their intended audience, and generates interest.
Yet, a solid social media marketing plan and high-quality content are not enough. Timing is crucial to the success of any implementation.
The timing of your reel’s upload can determine whether or not it succeeds in capturing the attention of its intended audience and generating sales, or whether or not it gets lost in the shuffle.
When should you publish to Instagram Reels for the most likes and comments? Come on, we need to get started.
When Creating an Instagram Reel, Why Is Time So Crucial?
No matter how interesting or useful the content of your Instagram videos is, nobody will ever see them if they are hidden from their intended audience.
The benefits of posting during the optimal time of day on Instagram Reels include:
- Raise awareness
- Alter perceptions
- Activate more people
- Connect with your intended audience.
How can you, nevertheless, ascertain when it is best to post in order to pique the interest of your niche audience?
You must first learn how Instagram’s Reels algorithm prioritizes reels based on user activity, previous engagement, and other post and author data.
Instagram’s Reels Algorithm Explained
Instagram’s algorithms go through all the uploaded photos and videos and apply certain hard and fast rules to determine what users see when they launch the app.
- How, and which posts, should be prioritised for display in users’ feeds
- Which articles will be highlighted in the Explore section
- Instagram Stories, Reels, and Live videos are sorted differently in the feed and the various tabs.
Let’s examine what criteria dictate when to post on Reels to see how they affect your Instagram marketing strategy as a whole and your time specifically.
What Time of Day is Ideal for Instagram Posting?
Almost as crucial as studying the periods themselves is understanding why these eras are so well-liked by the public.
When you know your business, your audience, and their time zones, you can determine the optimal time to post on Instagram.
- When people are online and ready to listen to you, they are: Find out when your audience is online and publish your best clips then.
- Utilize Instagram analytics tools to learn about the demographics of your audience on Instagram.
- Location of your target audience: If you want to maximise your audience’s engagement, you need to post during their prime time.
- Adapting to the routines of your readers: How closely does the subject matter of your posts correspond with the interests of your target demographic at the time? If you’re a juice company that offers a smoothie for breakfast, an article detailing how you use your product each morning would do well.
Statistics-Based Recommendations for Instagram Posting
What time of day do you recommend for posting Instagram Reels? According to research conducted by HubSpot, there are optimal times and days to post on Instagram depending on your location. Some important takeaways are as follows.
- The nights are a safe bet, with the highest engagement levels between 6 and 9 p.m.
- The participation rate is highest on Sundays (6.47%), then Saturdays (6.05%), and Mondays (5.75%). For the rest of the week, we expect a rate of roughly 5.6%.
- On average, weekend postings receive the most likes and comments (not just rate). The most traffic is seen on Wednesdays, therefore that’s probably the day you want to post.
- Around five o’clock in the evening until midnight, North Americans are at their most receptive. Sunday, Monday, and Tuesday often have the most bookings (over 400 each day). Instagram usage is at its peak in the evenings.
Peak Times City by City
Let’s delve even further by analysing marriage commitments in major metropolitan areas:
Weeknights at 11 p.m. EST, weekends at 12 a.m. EST, Wednesdays and Fridays at 11 p.m. EST
Peak hours in Houston occur weekdays at 10 a.m. CST, 1 a.m. to 2 a.m., and 9 p.m. to 12 a.m.
Friday, Saturday, and Tuesday from 9 am to 11 am and 4 pm to 10 pm EST in Toronto’s Kensington-Chinatown.
3 a.m. and 5 to 8 p.m. PST in Los Angeles.
9:00 and 8:00 am Eastern Standard Time (EST), Fridays, Saturdays, and Wednesdays; Miami
Tuesdays and Sundays in the UK at 5 p.m., with peak interest continuing until midnight GMT+1; at 2 a.m. and 1 p.m.
Although this isn’t a comprehensive guidance on when to post on Instagram Reels, you can determine your optimum hours with little experimentation and investigation.
Learn the 4 Easy Steps to Figure Out When to Post on Instagram and See Your Followers Grow
While using Instagram or any other social media network, timing is everything. While the information shown above is useful, it’s important to remember that your followers have their own quirks and habits that will ultimately determine when they’re most engaged with your content.
Luckily, you can learn when it is ideal to publish depending on factors such as your business, Instagram followers, time zone, and content.
- Changing to a business or creative account on Instagram
- Examining the timing and date of your most successful postings
- Establishing a time of day when your target demographic is most likely to be online
- Sending out posts at a time that is convenient for the target audience
One by one, we’ll walk you through these procedures.
1. Become a Company or Creative on Instagram
Instagram company and creator profiles provide you access to detailed information about your audience, allowing you to cater your content to their specific time zones.
You haven’t set up your company or artist page yet? How to Make the Change
Launch Instagram and head to your profile to access the burger menu (three horizontal lines).
Choose Preferences when prompted.
To proceed, select Account.
Click the “Switch to Professional account” button at the very bottom of the page.
Choose an industry that most closely fits who you are (clothing label, digital developer, retail, etc.), and then press the Finish button.
You will see the Switch back to personal account option if you have already switched to a creator or company profile.
2. Analyze Your Most Popular Articles
Examining the time of day at which your most successful reels were uploaded on Instagram can help you determine when you will have the greatest impact. That is to say:
Choose the types of KPIs that are most important to your brand: Focusing on your post’s impressions will help you raise brand recognition. Pay attention to the videos that have received the greatest attention in terms of shares, likes, and comments.
Each week or month, you should go over your Instagram posts and either look at the analytics or do a manual search. Manual reviews can be time-consuming and ineffective, but social media management platforms like Sprout Social, Hootsuite, and Buffer can analyze your data and recommend the ideal times and days to publish based on your past results.
3. Determine the peak online times for your target audience.
You can test and guess when your audience is online by seeing when they’re most likely to be on Instagram. Tools like Hootsuite’s Best Time to Post function, which automatically segments audience data into heatmaps and suggests publishing times, may be used to fine-tune your schedule.
4. Publish when your target demographic is online
Do you have a localized or international following? Whatever the situation may be, you should schedule your daily postings to go live at optimal times according to the time zones of your target audience.
Guidelines for Increasing Instagram Views and Comments
Now that you have some fantastic video material, you should promote it.
With the aforementioned data, you can modify your strategy for making Instagram Reels and posting them at optimal times to attract a wider audience and generate more sales.
If you want your Instagram Posts to get more likes, comments, and shares (beyond just posting at the proper time and day), consider the following strategies.
- Initiate the feed sharing with the Reels.
- Provide proper hashtags and geotags.
- Play around with reels that your demographic will enjoy.
- Time your material uploads appropriately, taking into account the time zones of your readers.
- Find out what makes your most popular content so appealing by analyzing its performance data.
- Researching when the competition posts might provide you insight into the optimum times to do so. Find out when they post and if their updates are receiving a lot of attention.
- Keep track of when you post and when it gets the most views.
- Before making any drastic changes, be sure you’ve tested for at least a month.
- Follow Instagram’s rules and regulations.
Optimize the Time You Spend Posting
Knowing your audience’s online behaviors will help you get higher interaction for your Instagram Reels. You can get more people to view your reels if you learn when they’re online and what kind of information they like to consume.
Keep these insights in mind when you think about when to publish to Instagram Reels:
While there are a number of other variables at play in Instagram Reels’ algorithm, the frequency with which you publish may have a significant impact on how engaged your followers are.
The optimal times to contact your followers may be determined by looking at data showing when they tend to be online and most engaged in their respective places.
The best way to learn what time of day your audience is online is to analyze your most successful pieces.
Business accounts are required for access to these features and data.
